Robyn Pennington
California
jollywhiskey.jftc@gmail.com
Online Portfolio
Social Media & Marketing
Account Executive | Program Director | Coordinator
▪ Social Media Marketing
▪ Blogging
▪ Customer Support
▪ Content Development
▪ Relationship Building
▪ Search Engine Optimization
▪ New Business Development
▪ Loyalty/Customer Acquisition
▪ Lead Generation
▪ Web Research
▪ Strategic Brand Planning
▪ Creativity
Analyzed and interpreted key findings by breaking down data. Uncovered newsworthy stories, interviewed key people, and wrote content with readers needs in mind. Directly involved in game recaps, cover breaking news, and writing general articles.
▪ Acknowledged for superior writing efforts in covering the NHL All Star Game in Los Angeles as a credentialed media member.
▪ Credentialed media member covering the Ontario Region, the minor league team where many prospects play.
Managed a pipelines of clients in a myriad of industries. Consulted, educated, strategized, and successfully sold Yelpbadvertising program through high volume sales calls. Built expertise in advertising solutions and adapted product recommendations to suit specific client needs. Utilized accumulated skill set to identify opportunities, overcome objections,
and build relationships with key decision makers.
▪ Implemented exceptional negotiation and closing skills.
▪ Developed and delivered powerful presentation for B2B sales.
▪ Successfully closed up to 25% of deals and averaged a 50% show ratio.
▪ Consistently made over 60 dials and 1.5 hours of talk time per day.
Oversaw student-generated content by preparing, editing, uploading, and posting student productions. Supported the planning and implementation of program goals to fulfill the mission and core objectives. Administered program reports and updates. Executed need assessments, evaluated and analyzed individual project and overall
program effectiveness. Managed show hosts’ schedules and photographed students and guests.
▪ Significantly increased efficiency and reduced time spent on processes by an hour while producing up to 8 shows a
week.
▪ Sourced new options to promote station, including speaking with on-campus clubs to build awareness.
Implemented efficient efforts in updating, generating, and distributing inventory reports. Managed all purchase orders and approval process, as well as maintained clean archives with PO and SKU upkeep. Ensured new employees adhered to procedures and facilitated managerial requests with ease.
Assisted with trade shows and event planning efforts. Coordinated with freight forwarders and trucking company pick and delivery of the merchandise through shipping instructions. Requested quotations and prepared all shipping documents
including purchase orders, acknowledgements, invoices, and packing lists.
California
jollywhiskey.jftc@gmail.com
Online Portfolio
Social Media & Marketing
Account Executive | Program Director | Coordinator
Results-driven creative professional with multiple years of experience and an innovative spirit. Proven track record of successful integration and synergy of social media marketing and overall business strategy. Acknowledged for developing highly effective social media and marketing strategies utilized to increase brand focus, identity, and leverage. Highly skilled in
consistently increasing customer engagement and acquisition. Committed to exceeding program objectives and increasing
client’s bottom line. Additional skills in writing with a strong sports and journalism background.
▪ Social Media Marketing
▪ Blogging
▪ Customer Support
▪ Content Development
▪ Relationship Building
▪ Search Engine Optimization
▪ New Business Development
▪ Loyalty/Customer Acquisition
▪ Lead Generation
▪ Web Research
▪ Strategic Brand Planning
▪ Creativity
PROFESSIONAL EXPERIENCE
JEWELS FROM THE CROWN, Los Angeles, CA 2014-Present
Staff WriterAnalyzed and interpreted key findings by breaking down data. Uncovered newsworthy stories, interviewed key people, and wrote content with readers needs in mind. Directly involved in game recaps, cover breaking news, and writing general articles.
▪ Acknowledged for superior writing efforts in covering the NHL All Star Game in Los Angeles as a credentialed media member.
▪ Credentialed media member covering the Ontario Region, the minor league team where many prospects play.
YELP, San Francisco, CA 2016-2017
Account ExecutiveManaged a pipelines of clients in a myriad of industries. Consulted, educated, strategized, and successfully sold Yelpbadvertising program through high volume sales calls. Built expertise in advertising solutions and adapted product recommendations to suit specific client needs. Utilized accumulated skill set to identify opportunities, overcome objections,
and build relationships with key decision makers.
▪ Implemented exceptional negotiation and closing skills.
▪ Developed and delivered powerful presentation for B2B sales.
▪ Successfully closed up to 25% of deals and averaged a 50% show ratio.
▪ Consistently made over 60 dials and 1.5 hours of talk time per day.
KPCRadio.com, Woodland Hills, CA 2015-2015
Assistant Program DirectorOversaw student-generated content by preparing, editing, uploading, and posting student productions. Supported the planning and implementation of program goals to fulfill the mission and core objectives. Administered program reports and updates. Executed need assessments, evaluated and analyzed individual project and overall
program effectiveness. Managed show hosts’ schedules and photographed students and guests.
▪ Significantly increased efficiency and reduced time spent on processes by an hour while producing up to 8 shows a
week.
▪ Sourced new options to promote station, including speaking with on-campus clubs to build awareness.
HARBOR FREIGHT TOOLS, Calabasas, CA 2012-2013
CoordinatorImplemented efficient efforts in updating, generating, and distributing inventory reports. Managed all purchase orders and approval process, as well as maintained clean archives with PO and SKU upkeep. Ensured new employees adhered to procedures and facilitated managerial requests with ease.
YAFA PEN COMPANY, Canoga Park, CA 2011-2012
Export CoordinatorAssisted with trade shows and event planning efforts. Coordinated with freight forwarders and trucking company pick and delivery of the merchandise through shipping instructions. Requested quotations and prepared all shipping documents
including purchase orders, acknowledgements, invoices, and packing lists.
KCSB NEWS RADIO, Santa Barbara, CA 2008-2010
Intern
Contributed to new stories on local events and conducted both in-studio on the street interviews on current events affecting the community. Built on-air reporting experience as well as engineered live broadcast segments. Implemented training and mentorship to new interns on procedures and the use of equipment and software.